Image Cube Helps Banking
Institution Leverage Market Spend

CHALLENGES

Image Cube has proudly partnered with Caltech Employee Federal Credit Union for over the past decade to support its growth with print marketing. The credit union that provides banking and financial services for California Institute of Technology (Caltech) and Jet Propulsion Laboratory (JPL) employees were using multiple vendors before outsourcing Image Cube. Their different vendors provided various print products that included bank brochures, signage, promotional products, statement stuffers, direct mail postcards, business cards, folders, annual calendars, and stickers. Overall, money was being wasted by outsourcing multiple businesses because their marketing department was not leveraging their budget by using one vendor for all of their print materials. That’s where Image Cube stepped up to help.

SOLUTIONS

Image Cube is proud to be CEFCU’s one stop shop by consolidating all of its printing needs with one vendor. We provide comprehensive print solutions with promotional products, signs, banners, POP, marketing collateral, apparel, and direct mail. We helped by printing on different formats for multiple items such as business cards, flyers, posters, banners, promotional products, apparel, and more. The advantage ensures that colors and quality are consistent with the overall brand guidelines of color, styles, fonts, etc.

RESULTS

By using one vendor by their corporate marketing team we became an extension of their marketing efforts. As their primary print supplier, we offer a dedicated account representative, support team as well as provide recommendations for new products and solutions as they become available. In addition to maximizing their marketing spend, we saved the company valuable time and helped streamline their print marketing process by consolidating their different print needs. Before Image Cube, they would need to outsource multiple vendors which cost more money and time, something they can never get back. As a result, brand compliance for their printed materials ensured that their message didn’t negate or stray from the company’s core brand standards, values, and visual identity.

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Comprehensive Print Solutions Solves Franchise Marketing Challenges

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CHALLENGES

With 600+ stores around the country, Tire Pros faced numerous challenges when it came to keeping their marketing strategy streamlined and consistent across all locations. It previously used multiple vendors for projects such as showroom displays, outdoor banners/signs, and marketing print collaterals, which led to branding guidelines not being followed. As a result, branding inconsistency became an issue. Using different vendors also proved less cost-efficient for Tire Pros since they were not able to take advantage of negotiated rates that occur when placing bulk orders.

RESULTS

When Image Cube became the approved vendor hired by Tire Pros corporate for all their print marketing efforts, processes were streamlined, brand compliance was met on all projects, and time and money were saved. All 600+ Tire Pros locations now have access to our quick platform to order all their printed materials at their convenience. When ordering with Image Cube, thanks to negotiated rates by Tire Pros Corporation, Tire Pros franchisee dealers saved an average of 31% on their printing and marketing collateral. This move leveraged Tire Pros corporation’s overall annual spending and kept quality control on all projects. What’s more, Image Cube suggested new products as soon as they were available to help grow TP’s branding efforts and keep all locations ahead of the competition.

SOLUTIONS

With the help of Image Cube, Tire Pros was able to ensure complete brand compliance across all its locations. We made sure to maintain and enforce official brand guidelines when it came to image quality, trademark colors, and overall styles. We offered Tire Pros the option to print on different formats for items such as business cards, flyers, posters, banners, and promotional products. This further kept the colors and quality, and thus the overall brand, consistent. We also provided extensive solutions for various types of printing needs: promotional products; signs, banners, and POP; marketing collateral; apparel; and direct mail. Where the Tire Pros corporate team fell short, Image Cube stepped up and built a customized, easy-to-use ordering platform (www.tireprosordering.com) for franchisee dealers to order prints without hassle. We helped inventory items ordered by Tire Pros in bulk at reduced costs and sold them at a lower price on this website. Throughout the year, we produced, packaged, and shipped all orders from Tire Pros Corporation to each of the 600+ unique locations via UPS.

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